Does anyone know how to get a retweet from a corporate brand? Not that I need to validated by a brand, or the person at the other end of a Twitter account, but I would think there has to be some level of courtesy…or are we still trying to figure out what that is? Or how special does a tweet have to be to get retweeted? This weekend I did a bit of an experiment. I tweeted pics of products and signage to two major food retailers with pretty positive comments. The most I got was a follow from one and I haven’t heard a peep (or tweet) from the other. I also tweeted a pic of a model to the creator of the character that the model was designed after — nothing there either! The same thing with another item I tweeted with a pic attached. That’s four brands on Twitter I reached out to over two days.
Is it because it’s the weekend? Were my tweets too banal? Did they feel the photos weren’t good and could maybe hurt their brand more than help it? It couldn’t have been that the keeper of the Twitter account for the four organizations didn’t like my grammar! I could see being snobby about something like that but come on!
Sigh. I don’t even know why I care of that I even do — maybe these brands have just set me up to think they were alert, ready to retweet or mention captive followers to keep them feeling like they’re being a great customer and helping to share the love of the brand of their own accord.
Or maybe they still need a lesson or two and need to read Social Media ROI?